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Get PR for Your Trade Show Exhibit
Friday, 25 August 2006
If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a public relations specialist to get national and international media coverage.
Family Ties
Monday, 21 August 2006
When it comes to small business, nepotism is alive and well. After all, one of the benefits to owning a small business is that my husband can work from home – which means he needs someone to dot the ‘i’s and cross the ‘t’s for him. If he needs some extra help on occasion, why shouldn’t he call on his dad if he knows the man can do the job? But as you cross the line between home and work, there are a few things to be careful of.
Mail Order Catalogs
Thursday, 24 August 2006
As consumer-buying power widens, so are shopping options. Included in those ioptions are mail order catalogs. Started by Aaron Montgomery Ward in 1872, this line of shopping has brought millions of products to many consumers who prefer to shop at home.
Food Service Management
Wednesday, 23 August 2006
Effective food service management places customer satisfaction as a top priority. Each of the members of the management team has a task to perform. Any flaws in carrying tasks result in a domino effect that will automatically put the food service institution in hot water.
An Introduction To Inventors
Monday, 21 August 2006
Ever since human civilization came into existence, there have been innumerable inventions. The wheel is one of the most important inventions that changed the fate of human civilization. Ironically, we still do not know the name of the person or group of persons who invented it.
Cadillac Advertising on a Volkswagon Budget
Tuesday, 22 August 2006
When it comes to being successful on or off the internet, it's all in the Advertising! We've all seen this hold true with so many products. If you can capture a large audience with a simple idea or a New and Improved product, you can amass an enormous response in a very short period of time.
The Three Cup System for Selling
Monday, 21 August 2006
Sometimes, the genius of selling anything is breaking it down to the simplest concept. I was having a conversation with a prospect when they asked me how much my automated selling system cost. If you are in sales, you know this is a buying signal. It is also a critical point in the sales process. The goal at this point, is to keep them interested. Keep them talkking.
How to Write a Press Release in 14 Easy Steps
Sunday, 11 June 2006
Writing and submitting press releases isn't the same as writing and submitting articles about your business. Press releases have a much greater degree of credibility among hard copy publications and major current affairs orientated websites alike. They may be published as released, amended or changed completely to suit the publisher.
Why Clients Sometimes Back Out and What to Do About It
Saturday, 10 June 2006
Have you ever celebrated a new client signing up, only to get an email saying they’d now like to back out? There’s nothing like hearing news like that to make the celebrating end on the spot.
What Is A Marketing Initiative?
Friday, 09 June 2006
Marketing is not as simple as many may lead you to believe. In order for your business to be effective, you need to understand what is involved in promoting what you are offering in terms of products and services. That is where a good marketing initiative comes in to play. A marketing initiative is essentially anything that is clearly defined as a marketing effort. Simple, isn't it? It is basically anything specific in your marketing plan. So what types of things are considered marketing initiatives? Here are a few examples that may help you.
Six Sigma And Beyond
Thursday, 08 June 2006
“Six Sigma has galvanized our company with an intensity the likes of which I have never seen in my 40 years at GE.” Jack Welch admitted this in the year 2000 annual report of GE. As one goes by various comments, it becomes clearer that Six Sigma is not just a fad created by top management but an effective tool to fix gaps in performance which play a role in making improvements to the bottom line and customer satisfaction.
Buy A Business Using This "Best Kept Secret" And Take Your Pick Of Any Business You Want
Wednesday, 07 June 2006
If you're looking for good, quality businesses for sale, you can look in all kinds of places. You can look on the Internet, ask other people in town if they know any businesses for sale, you can even put an ad in the paper.
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